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Bob Zook - Copywriter |
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A copywriting partner you can count on! |
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Owner, dynamic copywriter, consultant, entrepreneur, strategic thinker, marketer, adventurer, spiritual philosopher, and a great guy — easy to work with. |
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Home of Copywriting |
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YOU get the results you want from a solid track record of 20 years experience copywriting for B2B and B2C markets; executing copywriting for advertorial, direct response, web sites, advertising, press releases, brochures, newsletters and other marketing communications materials. There’s three types of targeted advertising requiring creative and focused copywriting that get results . . . successfully utilized for over 70 years . . . but, for whatever reason, are neglected by many companies. Advertisements that pull 81% more than the standard advertising. And, they work for almost anyone. Wouldn’t you like to get results like that? One day, I remember asking my boss, the CEO, if he wanted to win more projects. He said, “Of course, Bob. What do you suggest?” My reply was, “Let me do the copywriting of the proposal for just one or two prospective projects. If you like what you read, send them out. What have you got to lose. Right now your success rate is only 40%.” “Ok, you do these two large projects,” he replied. About 14 days later, a beaming CEO stepped into my office. “Well, Bob, I have good news and bad news. The good news is we were awarded both of those projects. The bad news is I have appointed you our proposal writer.” “But Dan, I am so busy now,” I protested. “Well, it was your idea,” he chuckled. You’ll just have to work it out.” From that day forward the company’s success rate for proposals continued at 60-80% higher than before. Oh, sorry for getting side-tracked. To learn more about the three dynamite methods of targeted advertising mentioned earlier, call 816-699-4817 TODAY, they’re one of my areas of specialty, along with copywriting for proposals, brochures, sales letters, web sites, and direct marketing. One thing I have learned is to take action when I sense something is important. If you have read this far, you know taking action is what you need to do next. Go look at some of the copywriting and technical writing samples. Then click on the big red button or copywriting to request more information, a quotation, or let Bob Zook at Word-Tek know what your concerns are, challenges or problems you face.
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10519 E. 43rd Street, #523 Kansas City, MO 64133 |
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To contact me: |
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As a copywriter, I firmly believe in good reading skills. No matter what one does, reading is very important. If you know anyone that needs help, GET FREE HELP at Literacy Kansas City! There are organizations like this across the U.S. |
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Copyright © 2007-2012 Word-Tek/Bob Zook All rights reserved |
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“Our sales staff was delighted with the increased access to executives through direct marketing and the enhancement of quality leads through advertising by Bob.”
Dan Moran, CEO Rock-Tred Corporation 847-673-8200 |